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with descriptions in
Look Book "AW 09|10 - Narcissus"
Design: TwoPoints.Net
Photography: hannahlipowsky.com
Location: lafransa.com

bambi/bylaura is a fashion brand based in London and Barcelona. Lead designer Laura Figueras has shown her work on the runways of Paris, Milan, London, and Barcelona. Her designs are sold at Topshop in London and she has recently developed a signature line for Roxy.

TwoPoints.Net designed a flexible visual identity design based upon a corporate typeface and corporate elements with infinite configuration possibilities.

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Client: bambi/bylaura
Year: 2009
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Lookbook cover - Narcisus AW09/10 Lookbook - Narcisus AW09/10 Lookbook - Narcisus AW09/10 Lookbook - Narcisus AW09/10 Lookbook - Narcisus AW09/10 Lookbook - Narcisus AW09/10 Lookbook - Narcisus AW09/10 Lookbook - Narcisus AW09/10 Lookbook - Narcisus AW09/10

Label for "bambi/bylaura". One-color print and die-cut.
Printed label for the "bambi/mint" collection at Topshop, London. Two-color print with Pantone colors.
Woven label for the "bambi/mint" collection at Topshop, London. Two-color stitch.
Website
Complete "bambi/bylaura" logo. Dark gray on white.
Complete "bambi/bylaura" logo. White on dark gray.
In case of special collections, such as the one for Topshop, "bylaura" is replaced by the subsidiary brand, which in this case is "mint."
The name of the subsidiary brand can also be set in a different color. This allows for a differnet emphasis to be placed on brand versus collection.
"bambi/mint" logo. White on dark gray.
Naming - Designer Laura Figueras has used the name "Bambi By Laura" for some time. Laura gained recognition after various runway shows, as well as media and publication attention from the fashion press. However, the "Bambi by Laura" brand never managed to establish itself. Brand establishment met with difficulties in meeting the evolving business model from individual designer to company. It was a strategic decision to use "bambi" as an integral part of all activities and to add "bylaura" or "mint" when needed. This gives the company flexibility and strengthens the overall brand identity.
Color System

The corporate communication color scheme are a pure white and a 75% black, with additional colors that can be chosen for the special collections.
Grid for typeface and corporate elements

TwoPoints.Net developed a complete typeface, the TpMartini, that includes special characters and an italic cut. The typefaces are based upon a 5x9-unit grid.
Visual system

The visual system is based on a square grid and three different basic forms with which the corporate font and corporate elements are designed. The basic forms consist of a straight line and two circles of different sizes. The line can be extended, but the circles retain their related proportions.
(C) TwoPoints.Net, 2009. All rights reserved. No part of this project may be reproduced, used, stored in a retrieval system, or transmitted, in any form or by any means without the prior written permission of TwoPoints.Net.