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The c de c, short for club de los creativos, is an unique organization in Spain. Every year the c de c publishes an annual containing the best of Spain's advertising campaigns.

In 2010 TwoPoints.Net had the honour of designing the annual. The theme of the design is the impact that advertising has on us in everyday life, and how it it can get people talking. Throughout the annual TwoPoints.Net concealed each campaign by using a special folding and binding system. On each spread a campaign is described in words on the page. If a reader wants to see the visual aspect of the campaign he or she has to open and unfold the pages.

The concept also applies to the cover - various provocative words are printed in scratchable ink on the cover. Scratch them off to find the name of the organization responsible for the annual: c de c.

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Client: club de creativos
Year: 2010
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(C) TwoPoints.Net, 2010. All rights reserved. No part of this project may be reproduced, used, stored in a retrieval system, or transmitted, in any form or by any means without the prior written permission of TwoPoints.Net.
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Radio Spot which switches the lyrics of well known football chants for soccer clubs Real Madrid and F.C. Barcelona.
Radio Spot which switches the lyrics of well known football chants for soccer clubs Real Madrid and F.C. Barcelona.

The central piece of the campaign is a short documentary film, supposedly produced by an Australian television network that narrates the life of Quique and his experiences from when on he was just a young, body-less man until the present day. The film describes the daily challenges this head faces in his profession as an architect in Madrid, the city where he lives with his girlfriend Isabel. Endorsed in the story, the new helmet "Mowie" from clothing company Diesel. Despite the situation, Quique and his medical team has the hope to find a body donor through the documentary. The central piece of the campaign is a short documentary film, supposedly produced by an Australian television network that narrates the life of Quique and his experiences from when on he was just a young, body-less man until the present day. The film describes the daily challenges this head faces in his profession as an architect in Madrid, the city where he lives with his girlfriend Isabel. Endorsed in the story, the new helmet "Mowie" from clothing company Diesel. Despite the situation, Quique and his medical team has the hope to find a body donor through the documentary.

Provocative campaign for the billboard company GP. Provocative campaign for the billboard company GP.