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"We believe that the scale and complexity of today’s challenges are more effectively addressed when design is a leading voice coordinating many, rather than a service applied to pre-defined problems. With a specialized ability to bring synthesis to complex problems, to work from conception to implementation, and to visualize complex relationships, the strategic designer plays a lead role in addressing the issues faced by contemporary society. Helsinki Design Lab (HDL), a project initiated by Sitra – The Finnish Innovation Fund – fosters state-of-the-art knowledge, capability, and achievement in the area of strategic design in order to improve global supply of this essential 21st century problem solving skill."
The driving idea of the visual identity is drawn from the “space” occupied by the strategic framework of the HDL, which draws together a diverse group of actors and entities from various fields. These actors, each one a specialist in his field, contributes a unique point of view within a group that can offer a more holistic definition of the problem, thereby creating the opportunity for a more effective range of solutions. The Strategic Designer acts as an enzyme, coordinating the process.
"The work from Two Points for our Helsinki Design Lab visual identity captures the spirit of our endeavor: it's systematic, nimble, and founded in really sharp thinking about the various mediums that the identity needs to suit. In this way, the visual identity of our Helsinki Design Lab is similar to how Sitra sees a role for strategic design operating as part of the solution to today's large scale challenges: a reflexive capability responding intelligently to real world needs. We at Sitra are very pleased with the work from TwoPoints and are constantly receiving compliments on the uniqueness and attention to detail that our visual identity embodies."
Design Lead at Sitra, The Finnish Innovation Fund
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