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Every typeface has its own charisma. Not only does its presence in design lend an attribute to the identity of a product or project, but also reflect the taste, personality and attitude of the designer behind. Most designers keep a list of favourites with no more than ten typefaces throughout their trajectory. Some make a statement by sticking to just one typeface in every piece of their work. The choice for typeface is the flag held high by designers.
I Love Type is a collaboration between Viction:ary and TwoPoints.Net. The type collection series, with focus on one specific typeface at a time, documents the fashionable comeback of a selection of timehonored typefaces in a myriad of contemporary designs gathered from around the world. I Love Futura and I Love Avant Garde are the first to delight the fans of classic types!
The preface for I Love Avant Garde was written by Allan Haley of the ITC.
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