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This article, by Hawken, is entitled "Environment". Design is not only about looks, but also about function: an object will appear beautiful if its total impact on the system is also understood. Designers should learn from nature - the greatest of design schools - and look closely at biology, biomass, and biomimicry. Hawken writes that, "... nature always draws water or flows to it; it never pushes, it never forces. And good design is never forced."

The New York-based magazine Metropolis hired us to illustrate a series of very interesting articles about design. An intensive exchange with the magazine was vital in creation of the right visualizations for the texts.

Metropolis covers all aspects of design, from architecture to industrial design. Their readership is composed mostly of design professionals.

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Client: Metropolis New York
Year: 2007
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In this article, Blum describes his vision of our near future. He argues that the future of electronic products are their ability for data exchange, hence their bandwidth. He sees the future of industrial design as the "packaging of bandwidth". The challenge for product designers will be bringing form to the tense connection between the ethereal world of bandwidth and media, and the physical world of our bodies and senses.
The year 2007. Sterling sees a change in the concept of machines. Self-forming, self-healing and self-powered; fast, cheap and wireless. We are creating multi-functional systems which are more flexible than ever. The computer is starting to become pure Internet. Wireless technology isn't just for phones and global satellites anymore, it has become domestic and personal. Every machine is an Internet site. Every machine is connected.
Jacob's article writes about foam. The multinational corporation Starbucks has transformed the coffee drinking experience into a saturated, multi-layered event. Modern experience design wrings every drop of pleasure from nature, transforming it to foam.
This article was written by John Hockenberry, son of a well known industrial designer. John was always fascinated by his father's work: to him, his father was like Thomas Edison or the Wright Brothers; a great inventor. But even though he always was trying to understand in concrete ways what his dad did, it always seemed magical and mysterious. He would point to the tail fins of the 1957 Cadillac and ask, "Dad, it that design?" Now that John is a design-writer, it is interesting that he has become an expert on what was so incomprehensible, but fascinating about his dad when John was a child.
Hall asks: "Which model should new programs follow?" Industrial design education needs to keep up with a fast changing market, but as well the needs to encourage a long term, sustainable critical thinking towards society and culture. The search for the "right" design education, which is on one hand market orientated and up-to-date, and on the other hand able to transmit beyond these needs a permanent knowledge and critical approach towards the world we live in and work for. At one of Hall's visits to American design schools, he saw students working in a very classic way on a car design. For Hall, this approach reflects a major anachronism and contradiction to current market conditions where object-orientated thinking is dominated by a system-orientated thinking directed to create objects.
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