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Montjuïc de Nit (Montjuic at night) is a festival that will be celebrated yearly in the Montjuïc area of Barcelona. The beauty of this festival is the participation of the various institutions (theatres, museums, cinemas, swimming pools, etc.) located on Montjuïc. All of these institutions are invited to open their doors during an entire night dedicated to Montjuïc de Nit.
The Instituto de Cultura showed great faith in us, giving us the opportunity to design the visual identity for a festival without precedent. The visual identity we developed is based upon night at Montjuïc: Its mysterious darkness and the magic of the lights. We were inspired by the sunset sky of the city. A simple, but effective communication strategy.
We were very glad about its success: the fesitval had over 350,000 visitors.
"The 'Institut de Cultura' appreciated the precise methology created for the campaign, which was besides being attractive and innovative, this graphic language was able to communicate with all target groups."
Pilar Roca i Viola
Head of Communication and Marketing
Institut de Cultura de Barcelona
Client: Institut de Cultura de Barcelona
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