Please show me

with descriptions in
The concept of "Tradition and Innovation" is visualized by an older serif typeface and a newer sans serif typeface. MCNB is the abbreviation for Museu de Cienciès Naturals de Barcelona. Once the brand is visually established, this more concise version of the abbreviation may be used.

CN jumps out visually as the difference between museums for natural science (Ciències Naturals) and museums for science in general (Ciències), as for example the Cosmocaixa Museum, had to be made visible.

The Museu de Ciències Naturals de Barcelona (Natural Science Museum of Barcelona) is changing... On one hand, most of its content dedicated to a larger audience will be moved to a new building, the Espai Blau Forum, which offers more space and possibilities (permanent exhibition space, classrooms, media-library, etc.).

On the other hand the old building of the Museum of Zoology, Castell dels Dragons will be used primarily as a documentation and research centre – with only a small part of it is going to be accessible to the public. The old Museu Martorell (Museum of Geology), will also change and mainly document the evolution of the Museu de Ciències Naturals de Barcelona (museum inside the museum) and function as a centre for the Parc de la Ciutadella (Barcelona Bioparc).

These changes will help the Museu de Ciències Naturals de Barcelona to communicate its activities more efficiently and establish its own identity, which until now has been associated with the former museums of Zoology, Geology, and the Ciutadella.

TwoPoints.Net was invited, along with two other design firms from Barcelona, to develop a proposal for a new visual identity that would establish the brand of the Museu de Ciències Naturals de Barcelona on the four different exhibition sites.

The challenge was to create an umbrella identity for a museum with four different spaces which aren't divided by sciences, but by functions and targetgroups.

The 130-year history of the museum plays an important role in natural science in Catalonia. With the expansion of the exhibition venues and exhibition content, important new elements will be added to the tradition of the brand, and combine them with the vision of the future. Tradition (documentation and conservation) and innovation (research) became the key words when developing the concept for the visual identity.

TwoPoints.Net did not win the pitch, but we are very pleased with our proposal.

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Client: Museu de Ciències Naturals
Year: 2009
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Application of visual identity in the campaign - Option 1
Application of visual identity in the campaign - Option 1
Application of visual identity in the campaign - Option 2
Application of visual identity in the campaign - Option 3
Application of visual identity in the campaign - Option 3
Businesscard
Letterhead
Website
Color-scheme
Nature is not only green, it includes all visible colors. Therefore the color scheme includes the entire visible spectrum. The simplification of the spectrum is bright, harmonious and appealing to the primary target group of the museum, the children. We reduced the spectrum to five colors which are then reproduced across all media using a variety of production techniques.
Wordmark
In this figure the acronym in combination with the word-mark is shown. The combination should be used exclusively in the beginning and only when the visual identity has been established, the acronym could be used alone.
(C) TwoPoints.Net, 2010. All rights reserved. No part of this project may be reproduced, used, stored in a retrieval system, or transmitted, in any form or by any means without the prior written permission of TwoPoints.Net.