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with descriptions in
With the new Quaderns we introduced two important elements of visual communication:
The year as the title of each issue, The year is the leitmotif running through each issue. It allows the editor to link issues of the past with contemporary issues. Predictions, wishes and fears of the past year can be compared with reality

Quaderns is the magazine by the Catalan Association of Architects. It was founded in 1944 and over the years has received international recognition. Every two years a new team is elected, consisting of a director, three editors and a design team. In December 2010 it was again time to announce a public competition. As in any year before, that many good teams competed.

As soon as we learned from José Zabala of the competition, we began to put together an editorial team. Our first choice was Mario Ballesteros, with whom we had an excellent experience working on Verb Crisis. The second choice was Anna Puigjaner and Guillermo López for which there company Maio we developed at that time a visual identity. Together with this team, we worked in our studio at Via Laietana 37 in the following months, often into the early morning hours, on our proposal for Quaderns, that should emerge as the winner of the competition.

One of the qualities of our team was the holistic approach. There was no, "first the content and then the form", which happens too often. We developed, simultaneously, content and form so that they become one functioning unit. The content can not exist without form and the form can not exist without the content, they are inseparable.

Client: COAC
Year: 2011

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—<i>The visual essay,</i> is an expression of the firm belief that the architectural profession, like many other professions, also have to overcome its traditional boundaries. The visual essay is a small booklet that surrounds the magazine. It is a visual introduction to the theme of each issue. For each visual essay, an illustrator, artist or photographer is invited to contribute their visual interpretation of architecture through the eye's of a non architect. —<i>The visual essay,</i> is an expression of the firm belief that the architectural profession, like many other professions, also have to overcome its traditional boundaries. The visual essay is a small booklet that surrounds the magazine. It is a visual introduction to the theme of each issue. For each visual essay, an illustrator, artist or photographer is invited to contribute their visual interpretation of architecture through the eye's of a non architect. We made a collage for the visual essay of the first issue. "Les Glòries" in Barcelona was the place that fitted best to the issue’s subject "After the party". In order to emphasize the complexity and significance of the place we extracted elements from the pictures of Adrià Goula and arranged them to a sequence over the pages. "Les Glòries" has been changed constantly over the years and led to an unsolved urban space. We visualize this in the collage through overlapping, deleting and composing elements of the photography. The repetition of the elevated road represents the type and dimension of the problem. We made a collage for the visual essay of the first issue. "Les Glòries" in Barcelona was the place that fitted best to the issue’s subject "After the party". In order to emphasize the complexity and significance of the place we extracted elements from the pictures of Adrià Goula and arranged them to a sequence over the pages. "Les Glòries" has been changed constantly over the years and led to an unsolved urban space. We visualize this in the collage through overlapping, deleting and composing elements of the photography. The repetition of the elevated road represents the type and dimension of the problem. We made a collage for the visual essay of the first issue. "Les Glòries" in Barcelona was the place that fitted best to the issue’s subject "After the party". In order to emphasize the complexity and significance of the place we extracted elements from the pictures of Adrià Goula and arranged them to a sequence over the pages. "Les Glòries" has been changed constantly over the years and led to an unsolved urban space. We visualize this in the collage through overlapping, deleting and composing elements of the photography. The repetition of the elevated road represents the type and dimension of the problem.

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