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Wemove is a programming studio. In order to properly reach their customers, they came to us to create a new visual identity that would connect their vision with that of their clientele.
Although programmer and client judge the work according to whether an effective solution has been found for the problem the two parties often have different ways of defining the problem. The programmer's point of view is often very technical, while the client's point of view is less specific and more global: their concerns usually focus on usability and in ensuring that the website intuitive and easily understood.
That technology and the natural/emotional character of a site need not be mutually exclusive, was the concept behind the corporate design. It shows that beautiful and organic concepts can grow out of technology.
The corporate design for Wemove was celebrated by the Art Directors Club Germany with a design award.
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