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Wemove has no set corporate colors. To prevent clients from always associating Wemove with a specific color, we developed a set of different letterheads and business cards based on varying color schemes for wordmarks and illustrations.

In order to achieve the highest print quality, the typography was printed with two Pantone colors and the illustration was CMYK process-color with one Pantone color.

Wemove is a programming studio. In order to properly reach their customers, they came to us to create a new visual identity that would connect their vision with that of their clientele.

Although programmer and client judge the work according to whether an effective solution has been found for the problem the two parties often have different ways of defining the problem. The programmer's point of view is often very technical, while the client's point of view is less specific and more global: their concerns usually focus on usability and in ensuring that the website intuitive and easily understood.

That technology and the natural/emotional character of a site need not be mutually exclusive, was the concept behind the corporate design. It shows that beautiful and organic concepts can grow out of technology.

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The corporate design for Wemove was celebrated by the Art Directors Club Germany with a design award.

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Client: Wemove
Year: 2001
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Each aspect of Wemove's visual identity package has its own illustration, printed with six different Pantone colors. The first six colors chosen for the initial print run can be changed for the next printing. Each aspect of Wemove's visual identity package has its own illustration, printed with six different Pantone colors. The first six colors chosen for the initial print run can be changed for the next printing. Each aspect of Wemove's visual identity package has its own illustration, printed with six different Pantone colors. The first six colors chosen for the initial print run can be changed for the next printing. Each aspect of Wemove's visual identity package has its own illustration, printed with six different Pantone colors. The first six colors chosen for the initial print run can be changed for the next printing. Each aspect of Wemove's visual identity package has its own illustration, printed with six different Pantone colors. The first six colors chosen for the initial print run can be changed for the next printing. Each aspect of Wemove's visual identity package has its own illustration, printed with six different Pantone colors. The first six colors chosen for the initial print run can be changed for the next printing. Each aspect of Wemove's visual identity package has its own illustration, printed with six different Pantone colors. The first six colors chosen for the initial print run can be changed for the next printing. Each aspect of Wemove's visual identity package has its own illustration, printed with six different Pantone colors. The first six colors chosen for the initial print run can be changed for the next printing. The backface of the business card is printed with the same Pantone color. The type is set in the same Pantone grey that is used in the letterhead type.

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