In the beginning of 2012 the owners of Bacoa and Kiosko, two very successful Burger bars in Barcelona, commissioned us to develop their new visual identity. After learning about their product and sector we came to the conclusion that everything that makes their product special should be as well a key value of their visual identity.
We boiled them down to two key values:
1. Handmade. They try to prepare as much as they can themselves and the recipes for burgers and sauces are their own inventions.
2. Local (Spanish). Most of their recipes are inspired by spanish dishes or use traditional spanish ingredients.
One of the biggest influences were the typical spanish bars from Barcelona. Usually they were build in the seventies. They often use condensed sans-serif typefaces, cut out of acrylic glass. The color scheme of these bars is very limited. Usually the boards, napkins and doilies are only printed in two colors, red and blue. We also tried to embrace the sometimes amateurish design, which gives a typical spanish bar it’s own charme.