It’s nice that: Angular architectural identity from Spanish studio Two Points
I always imagine that rebranding an architectural consultancy must be the dream gig for a design agency. There’s so much to work with in terms of structural materials, geometric forms, textures, type and slick photography. Even so it’s not every day you see an architectural rebrand executed with the kind of flair with which Two Points has created Aamodt/Plumb’s new corporate materials.
They say: “We decided to retain the slash between their names, turning it into a flexible visual system. The slash was turned into a line, the line into a division of space, the space into a placeholder for the studio’s work.”
“Aamodt/Plumb’s sensitive use of materials plays an important role in their work, as does a thoughtful attention to the design both internally and externally. These concepts played an important role in the creation of the visual identity. Additional corporate colours helped to define a unique brand.”
We say: Lovely stuff Martin and Lupi, great to have you back on the site!
James Cartwright in It’s nice That