La Yaya is the ice cream brand of Bacoa. Starting with only a few tastes, it is going being sold at the restaurants of Bacoa, but was designed to have the potential to be a brand on it’s own. Like Bacoa, La Yaya is inspired by typical spanish recipes, as Tarta Santiago, Flan or Churros con Chocolate. Starting point for the visual identity has been the packaging of traditional spanish sweets, like for example the wrapping paper for the Polvorones. Even though the typography and the colors are usually very basic, TwoPoints.Net developed a flexible visual system which allows the brand to grow.
The brand has been developed simultanously to the Interior Design of Bacoa. Knowing that both brands would need to co-exist, we created spaces where the brand of La Yaya would be communicated. As for example the glass box in the beginning of the bar which would contain empty ice cream tubs. The flags can been placed wherever they are most convenient, as for example on the tables or along the way of the queue.